Video Ads Built To Sell, Not To Win Awards
A beautiful brand film and a profitable ad are different products. Ad video is engineered: hook in the first second, problem, proof, offer, action — then tested in variants until the cost per lead comes down.
- Hook-first, direct-response structure
- Multiple variants for testing
- Every placement & aspect ratio
If any of this is true right now, this page is for you
Your ads burn money
The video looks professional, the spend goes out, and the leads do not come in. Nobody can tell you which part of the creative is failing.
You only have one version
One ad cannot be tested. Without variants you are guessing which hook, offer or angle works, and paying the platform to guess with you.
The agency delivered a brand film
Ninety seconds, slow build, logo at the end. Gorgeous on a showreel, useless in a feed where the first second decides everything.
Advertisement Video, delivered properly
Not a vague scope and a surprise invoice. This is exactly what is produced and handed over.
Direct-Response Script
Built on a proven structure: pattern interrupt, named problem, mechanism, proof, offer, single call to action. Written to be skipped past and failing to be.
Hook Variants
Three to five different openings on the same body, so you can find the hook that stops the scroll before spending on reach.
Production Or Assembly
Filmed with you, built from product footage and stock, cut from UGC creator material, or produced as motion graphics — whichever suits the offer and budget.
Every Placement
9:16, 1:1, 4:5 and 16:9 exported with safe zones respected, so the ad is never cropped through your text on one placement.
Captions & On-Screen Text
Burned-in captions and emphasis text, because the vast majority of feed video is watched silently.
Creative Refresh
Ad creative fatigues in weeks. Retainer clients get fresh variants on a schedule, before performance falls off a cliff.
No hidden extras
Everything listed here is part of the base engagement — not an upsell discovered halfway through the project.
- Offer & audience brief
- Direct-response script
- 3-5 hook variants
- All aspect ratios
- Burned-in captions
- Licensed music & sound design
- Thumbnail / cover frames
- Two revision rounds
Four steps, no mystery
You always know what stage we are at, what is next, and what I need from you.
Offer teardown
Before creative, we get clear on the offer, the buyer, the objection and the one action. Most failing ads are failing offers.
Script & storyboard
I write the script and variant hooks, and show you the shot plan so the production is approved before it is shot.
Produce & cut
Filmed or assembled, then edited into a master and every variant and aspect ratio.
Launch & iterate
You run the test. I read the results with you and cut the next round of variants based on what actually performed.
A closer look at the service
A visual example of the service. Actual project samples are available during your consultation.
What makes this different
Variants come as standard
A single ad is not a test. Multiple hooks ship in every package because that is how the cost per lead actually comes down.
I understand the media buy
I also run Meta and Google campaigns, so the creative is built for how the platform serves it, not handed over and hoped for.
Offer first, camera second
If the offer will not convert, I will tell you before you spend on production rather than after.
Refresh before fatigue
Creative decay is predictable. Retainers schedule new variants so performance never falls off a cliff.
Pick the scope that fits
Every project is quoted after a short conversation, so you pay for the scope you need and nothing you do not.
Single Ad
Best for: One offer, one test
- One ad with three hooks
- All aspect ratios
- Captions included
- Two revisions
Test Pack
Best for: Serious campaign launches
- Three distinct ad concepts
- Five hooks each
- Static ad variants included
- Results read-out call
Creative Retainer
Best for: Always-on advertisers
- Everything in Test Pack
- Monthly fresh creative
- Performance-led iteration
- Campaign management available
Not sure which fits? Tell me the problem on a free 30-minute call and I will tell you the smallest thing that solves it.
What you should actually end up with
A lower cost per lead, not just a nicer video
Data on which hook actually works
Creative ready for every placement
Ads that stay fresh instead of fatiguing
Answered honestly
I can. Meta Ads and Google Ads are separate services and plenty of clients take both, which means the creative and the media buying are not blaming each other when results dip.
Then we build from what exists — product photos, screen recordings, stock, motion graphics, or a quick phone shoot I direct remotely. Plenty of top-performing ads are assembled, not filmed.
Three concepts with multiple hooks each is the realistic minimum for a meaningful test. One ad tells you almost nothing except whether you got lucky.
On a healthy budget, two to six weeks before frequency climbs and performance drops. The retainer exists precisely because that cycle is predictable.
Yes. I will write the brief and script for your creators, then cut their raw footage into a tested ad set. It is often the cheapest route to high-performing creative.
Often booked together
Let's talk about your project
A free 30-minute call. You describe the problem, I tell you what it takes, what it costs and whether I am the right person for it.