Reach People Searching For You Right Now
Google Ads is the only channel where people tell you exactly what they want at the moment they want it. That intent makes it the fastest route to enquiries — and the fastest way to waste money if the account is built carelessly.
- Intent-based, ready-to-buy traffic
- Negative keywords from day one
- Reported in cost per enquiry
If any of this is true right now, this page is for you
Your budget vanishes on irrelevant clicks
You ran ads once, spent the budget in a week and got enquiries about things you do not sell. Nobody set negative keywords.
Google's suggestions keep raising your spend
The platform recommends broad match and higher budgets, you accept, and the cost per enquiry gets worse while the click count looks better.
You cannot tell which keyword makes money
Conversion tracking was never set up properly, so the whole account is optimised on clicks instead of customers.
Google Ads, delivered properly
Not a vague scope and a surprise invoice. This is exactly what is produced and handed over.
Account Structure
Campaigns and ad groups built around real buying intent, with tight keyword themes so each ad matches exactly what was searched.
Negative Keyword Defence
An extensive negative list from launch and reviewed weekly, because the searches you block protect more budget than the ones you bid on.
Ad Copy & Assets
Multiple responsive ads per group with every extension in use — sitelinks, callouts, call, location and lead forms — so you occupy more of the result page.
Local & Maps Campaigns
Location-targeted Search and Maps ads tied to your Google Business Profile, which is where local service enquiries actually come from.
Conversion Tracking
Calls, forms, WhatsApp clicks and purchases tracked and verified, with offline conversions imported where the sale closes later.
Profit-Led Optimisation
Bids, budgets and keywords managed against cost per enquiry and return on spend, not impression share or click count.
No hidden extras
Everything listed here is part of the base engagement — not an upsell discovered halfway through the project.
- Account audit or fresh build
- Keyword & competitor research
- Full campaign structure
- Negative keyword lists
- Ad copy & all extensions
- Conversion tracking setup
- Landing page recommendations
- Monthly performance report
Four steps, no mystery
You always know what stage we are at, what is next, and what I need from you.
Audit & economics
What a customer is worth, what you can afford to pay for one, and whether the market supports it. That maths comes before any campaign.
Build & track
Campaigns structured, negatives loaded, ads written and conversion tracking verified with live test conversions before spend starts.
Launch controlled
Start on a controlled budget with tight match types, gather search term data, and expand only into what proves itself.
Optimise weekly
Search terms reviewed, negatives added, bids adjusted, ad copy tested. Reported monthly in cost per enquiry.
A closer look at the service
A visual example of the service. Actual project samples are available during your consultation.
What makes this different
Search terms reviewed weekly
The search term report is where wasted money hides. Most neglected accounts are losing a third of budget to queries nobody ever read.
Tracking verified, not assumed
I fire real test conversions and confirm they appear in the account. Optimising on broken tracking is the most common failure I find.
I build the landing pages too
Half of Google Ads performance is the page. Both sides are handled by the same person, so neither gets blamed.
Your account stays yours
Built in your own Google Ads account with your billing. If we stop working together, you keep the history and the learning.
Pick the scope that fits
Every project is quoted after a short conversation, so you pay for the scope you need and nothing you do not.
Account Setup
Best for: Launching on Google
- Full campaign build
- Keyword & negative research
- Conversion tracking
- 30-day launch management
Managed Ads
Best for: Ongoing campaigns
- Everything in Account Setup
- Weekly optimisation
- Ad copy testing
- Monthly reporting call
Full Funnel
Best for: Scaling accounts
- Everything in Managed Ads
- Performance Max & YouTube
- Landing page builds & testing
- Offline conversion import
Not sure which fits? Tell me the problem on a free 30-minute call and I will tell you the smallest thing that solves it.
What you should actually end up with
Enquiries from people actively searching
Budget spent on queries that convert
A known cost per customer
An account you own and can audit
Answered honestly
Enough to generate meaningful data — usually at least thirty to fifty clicks a day in your category. Below that, optimisation is guesswork. I will size it against your keyword costs honestly before you commit.
Google Ads is the fastest channel there is — enquiries often arrive within days of launch. Efficiency improves over four to eight weeks as search term data accumulates.
It works well for e-commerce and established accounts with good conversion data. For a new local service business, standard Search campaigns give far more control first. I will not put you into Performance Max just because Google suggests it.
No. A flat monthly management fee, so my incentive is not to push your budget higher. You pay Google directly from your own account.
Yes, and that is often cheaper than starting over because the conversion history has value. I audit first and tell you honestly whether to repair or rebuild.
Often booked together
Let's talk about your project
A free 30-minute call. You describe the problem, I tell you what it takes, what it costs and whether I am the right person for it.