Meta Ads Where The Creative Does The Work
Meta's targeting is now largely automatic. What still decides whether an account works is creative — how many angles you test and how fast you replace what fatigues. Accounts that treat creative as the main lever win; accounts that tinker with audiences do not.
- Creative-led testing structure
- Pixel & Conversions API done right
- Retargeting that recovers lost buyers
If any of this is true right now, this page is for you
You boosted posts and got nothing
The boost button optimises for engagement, not customers. You bought likes from people who were never going to buy.
Your results got worse after iOS changes
The pixel alone no longer sees enough. Without server-side tracking, Meta is optimising half-blind and your cost per result keeps climbing.
Your ad worked and then stopped
Three good weeks, then a steady decline. That is creative fatigue, and more budget makes it worse rather than better.
Meta Ads, delivered properly
Not a vague scope and a surprise invoice. This is exactly what is produced and handed over.
Campaign Architecture
Cold, warm and retargeting campaigns structured so budget flows correctly and the learning phase is not reset every few days.
Creative Testing System
Multiple angles and hooks tested systematically, with a documented winner, so each month builds on evidence instead of restarting.
Pixel & Conversions API
Browser pixel plus server-side Conversions API with event matching, which directly improves how well Meta can optimise for you.
Retargeting Sequences
Video viewers, site visitors, cart abandoners and past customers each shown a different message matched to how far along they are.
Audience Strategy
Lookalikes from your real customer list, broad targeting where it performs better, and exclusions so you are not paying to reach existing buyers.
Reporting & Scaling
Clear reporting on cost per result and return on spend, with a controlled scaling plan rather than sudden budget jumps that break performance.
No hidden extras
Everything listed here is part of the base engagement — not an upsell discovered halfway through the project.
- Business Manager & pixel setup
- Conversions API implementation
- Full campaign structure
- Creative angle testing
- Retargeting audiences
- Ad copy for every angle
- Weekly optimisation
- Monthly reporting call
Four steps, no mystery
You always know what stage we are at, what is next, and what I need from you.
Setup & tracking
Business Manager, pixel, Conversions API and events configured and verified with real test conversions before any spend.
Creative test launch
Several distinct angles launched together, so the first two weeks produce data rather than a single unproven guess.
Scale the winners
Budget consolidated into what works, retargeting layered on, and scaling done in controlled increments.
Refresh before fatigue
Frequency monitored and new creative delivered on schedule, before performance declines rather than after.
A closer look at the service
A visual example of the service. Actual project samples are available during your consultation.
What makes this different
I make the creative too
Video, static and copy produced in-house, so creative refresh takes days rather than waiting on a separate vendor.
Server-side tracking as standard
Conversions API is set up on every account, because pixel-only tracking has been measurably degraded since iOS 14.
Flat fee, not a percentage
My fee does not rise with your spend, so my advice on budget is not conflicted.
Your assets stay yours
Your Business Manager, your pixel, your audiences, your data. You keep everything if we part ways.
Pick the scope that fits
Every project is quoted after a short conversation, so you pay for the scope you need and nothing you do not.
Account Setup
Best for: Starting on Meta
- Business Manager & pixel setup
- Conversions API
- Campaign build & launch
- 30-day management
Managed Ads
Best for: Ongoing advertisers
- Everything in Account Setup
- Weekly optimisation
- Monthly creative refresh
- Retargeting campaigns
Growth Package
Best for: Scaling accounts
- Everything in Managed Ads
- Full creative production
- Advanced testing framework
- Landing page builds
Not sure which fits? Tell me the problem on a free 30-minute call and I will tell you the smallest thing that solves it.
What you should actually end up with
Ads that produce customers, not likes
Tracking Meta can actually optimise on
Lost visitors recovered through retargeting
A predictable cost per result
Answered honestly
Enough to exit the learning phase — roughly fifty conversions per ad set per week is Meta's benchmark. For most local businesses that means a realistic daily minimum, which I will size against your cost per result honestly.
Occasionally, for awareness on content already performing organically. For leads or sales, never — boosting optimises for engagement, which is a different and far less valuable outcome.
It sends conversion events from your server directly to Meta, rather than relying only on the browser pixel that iOS and ad blockers now limit. Yes, you need it — accounts without it are optimising on incomplete data.
Every two to six weeks depending on spend and audience size. When frequency passes about two and a half and cost per result drifts up, it is time — and the managed plans schedule it before that point.
I need partner access to your Business Manager, which you grant and can revoke at any time. I never ask for your personal login details, and everything stays in assets you own.
Often booked together
Let's talk about your project
A free 30-minute call. You describe the problem, I tell you what it takes, what it costs and whether I am the right person for it.