Ad Creative Designed To Be Tested, Not Admired
One ad is a guess. Performance comes from running several angles against each other and letting the data pick the winner. So creative should arrive as a tested set with every placement covered — not as a single beautiful file.
- Multiple angles per campaign
- Every placement size exported
- Refreshed before fatigue hits
If any of this is true right now, this page is for you
You only have one ad
Nothing to test against, so you cannot tell whether the offer, the audience or the image is what is failing.
Your ad gets cropped badly
Designed at one size and squeezed into Stories, where the headline sits under the interface and the logo is cut in half.
Performance dropped and you do not know why
The ad worked for three weeks and then stopped. That is creative fatigue, and it is fixed by new creative, not a higher budget.
Ads Creative, delivered properly
Not a vague scope and a surprise invoice. This is exactly what is produced and handed over.
Multiple Angles
The same offer attacked from different directions — problem-led, result-led, social proof, comparison, offer-led — so the test reveals something real.
Every Placement Size
1:1, 4:5, 9:16, 16:9 and display banner sizes, each laid out for its own safe area rather than cropped from one master.
Hook & Headline Copy
Ad headline, primary text and on-image copy written for each angle, because the words carry more of the result than the design does.
Static & Carousel
Single-image ads, multi-card carousels and collection formats built so each card advances the argument instead of repeating it.
Policy-Safe Design
Text density, claim wording and prohibited-content rules respected, so your ads do not get rejected or your account flagged.
Scheduled Refresh
New variants delivered before frequency climbs and results decay, keeping the account from going stale.
No hidden extras
Everything listed here is part of the base engagement — not an upsell discovered halfway through the project.
- Offer & audience brief
- 3-5 creative angles
- All placement sizes
- Ad copy for each angle
- Policy compliance check
- Editable source files
- Carousel versions
- Two revision rounds
Four steps, no mystery
You always know what stage we are at, what is next, and what I need from you.
Offer brief
The product, the buyer, the objection and the single action. Creative built without this is decoration.
Angle selection
We pick three to five genuinely different arguments to test, rather than five versions of the same one.
Design & export
Each angle designed and exported to every placement size with copy written to match.
Read results & refresh
After the test we look at what won and build the next round around it, rather than starting from scratch each month.
A closer look at the service
A visual example of the service. Actual project samples are available during your consultation.
What makes this different
Angles, not variations
Changing a background colour is not a test. Changing the argument is, and that is what you get.
I run ads too
The creative is built by someone who has watched these accounts perform, so it is designed for the auction rather than for a portfolio.
Policy-aware from the start
Rejections cost days of momentum. Compliance is checked before delivery, not after a ban.
Every size, properly laid out
Each placement gets its own layout, so your message is never cropped out of the frame people actually see.
Pick the scope that fits
Every project is quoted after a short conversation, so you pay for the scope you need and nothing you do not.
Starter Set
Best for: First campaign test
- Three creative angles
- All placement sizes
- Ad copy included
- Two revisions
Campaign Pack
Best for: Active advertisers
- Five angles with variants
- Carousel & collection formats
- Static plus motion versions
- Performance read-out
Creative Retainer
Best for: Always-on accounts
- Everything in Campaign Pack
- Monthly fresh creative
- Winner-led iteration
- Campaign management available
Not sure which fits? Tell me the problem on a free 30-minute call and I will tell you the smallest thing that solves it.
What you should actually end up with
A cost per lead that comes down
Clear evidence of which angle works
Ads that look right in every placement
Creative refreshed before it decays
Answered honestly
Three to five distinct angles with two or three variants each is a realistic starting point. Below that the data is too thin to tell you anything you can act on.
Yes — headline, primary text and on-image copy for every angle. Copy is included because it carries more of the outcome than the design does.
Test both. Static is cheaper to produce and iterate, video usually wins on cold traffic. Video ads are covered under the Advertisement Video service and often bundled with this.
Every two to six weeks on a healthy spend, or whenever frequency climbs past about two and a half and the cost per result starts drifting up.
They are designed to. I check text density, claims and restricted-category rules before delivery. If something is rejected anyway, I revise it at no cost.
Often booked together
Let's talk about your project
A free 30-minute call. You describe the problem, I tell you what it takes, what it costs and whether I am the right person for it.