Design That Makes A Small Business Look Established
Buyers decide whether you are serious within seconds of seeing your brand. Good design does not make that judgement go away — it just makes sure it lands in your favour, across every place a customer meets you.
- Logo, identity & full collateral
- Print-ready and digital files
- Source files and rights are yours
If any of this is true right now, this page is for you
Your brand looks different everywhere
Three versions of the logo, four shades of your colour, two fonts. Nothing feels like one company, so nothing feels established.
The cheap logo is holding you back
A five hundred rupee logo from a marketplace, no source file, no variations. Every print job becomes an argument about resolution.
You cannot brief a designer
You know what you dislike when you see it but cannot describe what you want. Every round comes back wrong and the project stalls.
Graphics Design, delivered properly
Not a vague scope and a surprise invoice. This is exactly what is produced and handed over.
Logo & Marks
Primary logo, horizontal and stacked lockups, icon-only mark, and single-colour versions for stamps, embroidery and signage.
Brand Guidelines
Colours in HEX, RGB, CMYK and Pantone, typography scale, spacing rules, logo clear space and do-not-do examples — so anyone can stay on brand.
Marketing Collateral
Business cards, letterhead, brochures, flyers, posters, banners, pitch decks and proposal templates built on one visual system.
Packaging & Print
Labels, boxes, menus and signage set up with bleed, crop marks and CMYK conversion so the printer never calls with a problem.
Editable Templates
Canva or Illustrator templates for the pieces you reproduce weekly, so routine design stops costing you a brief each time.
Full File Handover
Vector source files, exports in every format, and complete commercial rights. Your brand is yours.
No hidden extras
Everything listed here is part of the base engagement — not an upsell discovered halfway through the project.
- Discovery & moodboard
- Three initial concept directions
- Unlimited refinement of chosen route
- Full colour & typography system
- Vector source files
- Print-ready and web exports
- Brand guidelines document
- Full commercial rights
Four steps, no mystery
You always know what stage we are at, what is next, and what I need from you.
Moodboard first
Before any design, I show you visual directions to react to. It is far easier to point at what you like than to describe it.
Three concepts
Three genuinely different directions, each presented in context on real applications rather than floating on a white square.
Refine one
You choose a direction and we refine it until it is right. Refinement on the chosen route is unlimited.
Build the system
The chosen identity extended into every file, format and application you need, with guidelines so it stays consistent.
A closer look at the service
A visual example of the service. Actual project samples are available during your consultation.
What makes this different
Shown in context
A logo on a white page tells you nothing. I present on signage, packaging and a phone screen, where it actually has to work.
You own everything
Source files and full rights, always. No designer holding the editable file as leverage.
Print-ready means print-ready
Bleed, crop marks, CMYK and outlined fonts handled properly, so the press runs without a panicked call.
Templates reduce your future cost
I hand over editable templates for the routine pieces, so you stop paying for repeat work.
Pick the scope that fits
Every project is quoted after a short conversation, so you pay for the scope you need and nothing you do not.
Logo Package
Best for: New businesses
- Three logo concepts
- All lockups & variations
- Colour & font system
- Vector source files
Brand Identity
Best for: Businesses that need consistency
- Everything in Logo Package
- Full brand guidelines
- Core collateral set
- Editable templates
Design Retainer
Best for: Ongoing design needs
- Everything in Brand Identity
- Monthly design hours
- Priority turnaround
- Unlimited small requests
Not sure which fits? Tell me the problem on a free 30-minute call and I will tell you the smallest thing that solves it.
What you should actually end up with
A brand that looks the same everywhere
Print jobs that go through without drama
Files you never have to chase anyone for
A business that reads as established
Answered honestly
Three genuinely different directions, not three colour variations of the same idea. Once you pick one, refinement on that route is unlimited until you are happy.
Yes — AI, EPS, SVG and PDF vectors plus PNG and JPG exports at every size. Full commercial rights transfer to you on final payment.
Yes. Plenty of projects are building a proper system around a logo that is fine but has no supporting identity. I will tell you honestly whether yours is worth keeping.
Two to three weeks for a logo package, three to five for a full identity system. Most of the timeline is approval rounds, so fast feedback shortens it considerably.
Yes — including choosing typefaces that pair properly with your English brand font rather than defaulting to whatever the software suggests.
Often booked together
Let's talk about your project
A free 30-minute call. You describe the problem, I tell you what it takes, what it costs and whether I am the right person for it.